Lydia is a creative entrepreneur and mother. Her experience includes living in the California Bay Area and working as a designer and project manager for a renowned Interior Design Company based in San Francisco. During this time abroad, her home land kept calling her and after 11 years, she decided to return to the Netherlands. Since her return, Lydia has been living happily in Amsterdam with her husband and daughter.
Back home, Lydia rekindled her passion for photography and graphic design and started capturing images in her own and unique way. She can be found quite often in specialty stores where they sell little trinkets, beads and oddities. Always on the lookout for things that inspire her. Now, she created her first collection of birth announcement cards.
Lydia’s unique birth announcement cards are inspired by her love for everything small and precious, and by the nostalgia and craftsmanship of the past. Lydia combines these important ingredients with pure, fresh and original touches that appeal to modern parents to be.
Lydia has a special interest in the birth announcement cards from Holland in the 1950’s, 60’s and early 70’s. They were finely crafted with lots of details, especially around the edges and corners. When Lydia was born, her parents announced her arrival with a card just like this! See the picture to the right.
Lydia admits that she is fascinated by (and a little obsessed with) the decorative corners and lace edges from the cards that were made in this era. For years she has been searching for the technique and the story behind them. In her search, she found Christien de Haan, an artisan letterpress expert, which resulted in a collaboration in developing the latest collection of birth announcement cards; Hollandsch HIP! and Hollandsch Dik. For both collections, vintage printer blocks are used in bright colors, on traditional old Dutch paper, with a deckle edge, and every card can also be adorned with a satin ribbon.
Are you inspired to create something memorable and beautiful?
Want to get started? Contact Lydia.
With warm regards,